Proficiency Certificate Programme in Marketing Management
Programme Overview
Due to the ever-growing job opportunities in the Marketing & Sales domain, it has always been the top choice of specialization for the students of PGDM and MBA programmes. Through this proficiency certificate programme, entry-level and mid-level professionals from different specialization areas like IT, Finance, Operations etc. get a better consumer perspective that can help them propel their career towards top level. IMT CDL has launched this proficiency certificate course to cater to the need of industry professionals who wish to upgrade their career or desire to expand the scope of their specialization by adding a marketing proficiency certificate in their profile. This programme provides the launchpad to working professionals to get acquainted and explore the core of marketing theory and practices.
Duration:
6 Months
Fee Structure:
Programme Fee: INR 27,500/-
Programme Educational Objectives
Assess and evaluate the internal and external factors to understand consumer behaviour.
Build and apply the distribution and channel concepts to develop an efficient supply chain network.
Understand the journey of a digital consumer and learn how to build a strong content marketing strategy to connect with the target audience.
Design service quality measures to build customer loyalty and evaluate the effectiveness and efficiency of customer service offerings.
Pedagogy & Assessment
Assessment
- Assessments comprise of assignments.
- Participant must take the assignment of each course.
- Assignment will consist of 30 multiple choice questions of one mark each.
Learn, Engage, Apply & Develop
LEAD is IMT CDL's Unique Learning Methodology
Curriculum
Elementary & Specialisation Courses
Elementary Course:Â Marketing Management
Specialisation Courses:Â
- Consumer Behaviour
- Sales and Distribution Management
- Digital Marketing
- Marketing of Services
Eligibility Criteria
- Students in the final semester of PGDM/ PGDM-Executive/ PGCM at IMT CDL
- Alumni of IMT CDL
- PGDM/MBA from any recognised institution
- Graduate in any discipline
- 12th + Diploma + experience of 3 years
Who can Apply ?
Graduates with or without Experience:
Whether you're fresh out of college or have years of professional experience, Proficiency Certificate Programme can fit your journey.
Career Climbers:
Ambitious professionals aiming to advance their careers, switch industries, or step into leadership roles.
Family Business Owners:
Entrepreneurs looking to acquire the skills needed to start or grow their own businesses.
Career Changers:
Professionals ready to transition into business roles from other fields.
STEM Graduates:
Science and technology experts eager to excel in managerial roles.
Social Science Graduates:
Those with a background in social sciences, ready to add business acumen to their skillset.
Healthcare Professionals:
Medical and healthcare experts aiming to master the business side of their industry.
Hospitality Professionals:
Individuals in the hospitality sector seeking to boost their business and management expertise.
Learner Experience
Disclaimer
- All policies, rules, regulations, fee structure, curriculum, facilities, etc. are subject to change and shall be binding on all the students.
- Any dispute is subject to the jurisdiction of Ghaziabad court only.
Our Other AICTE Approved Programmes
Frequently Asked Questions
Certificate programme is offered in the following areas:
| 1. | Business Analytics |
| 2. | Finance |
| 3. | Operations |
| 4. | Human Resource |
| 5. | Marketing |
- Graduate/Post Graduate in any discipline from any recognised institution
- 12th + Diploma + experience of 3 years
- PGDM/MBA from any recognised institution
Yes, provided you submit Equivalence Certificate issued by AIU (Association of Indian Universities).
Aspirants may apply online through IMT CDL website.
The maximum timeframe provided to complete the programme is double the stipulated duration of the programme. i.e 1 year for six months proficiency certificate programme.
Yes, it is permitted.
Yes, it’s possible.
Porgramme fee is INR 27500/-
Fee can be paid in Online mode only.
No refund allowed after one week of enrolment.
Classes are conducted in online mode via Microsoft Teams.
Students are advised to attend the classes however it is not mandatory.
Class schedule will be uploaded in your Learning Management System (LMS) portal.
The total teaching duration of each course is 12 hours divided into 8 sessions of 90 minutes each.
Both physical and eBooks are provided to the student for Elective Courses.
The books are provided in two forms:
Physical Books:Â The Study Material in the form of physical books is made available before the commencement of the classes . This is dispatched via courier service or Speed Post (where courier service is not available).
E-books:Â Student may access E-books from the Learning Management System (LMS). The E-books are available within 15 days from the confirmation of fees.
Assessments comprise of assignment for each course. It’s mandatory to take the assignment for the award of completion certification.
Assignment will consist of 30 questions of one mark each. To qualify assignment the student has to score 40% i.e. 12 marks out of 30.
Elementary courses are concept building courses of a particular area. These courses have to be studied in Self learning mode using the e-resources provided.
Elective courses develop an in-depth knowledge in the chosen specialized domain – HR, Marketing, Finance, Operations, Business Analytics.
IMT CDL has set up a world class Learning Management System (LMS) platform named as EduGenie which provides an exciting and immersive environment for learners anywhere, anytime. It allows the faculty full functionality to interact and collaborate with the students. The world class LMS platform of IMT CDL effectively creates learning environment through which students can get easy access to their Course Material, Learning Schedules, Recorded Lectures.
You may login to LMS using any of the following options:
Option 1:
Login to SIS homepage and click on the LMS EduGenie Icon.
Option 2:
- Open the browser window in incognito mode.
- Type the URL slm.imtcdl.ac.in/moodle
- Click on Login button on top right corner
- Select the option Sign in with IMTCDL ID
- Login using Microsoft Teams Credentials provided by IMTCDL.