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PGDM (Executive) – Marketing and Sales

Programme Overview

This programme covers various aspects related to Marketing Management, Marketing Research and Advertising. The program covers the strategic role of e-business in improving the marketing function of a firm.

In the global marketing environment subject to intense competition and rapid Internet-induced changes, an organisation’s competitive advantage depends on key strategic decisions. This programme gives decision-makers a strong foundation in marketing concepts and skills.

Eligibility:

Bachelor’s Degree in any discipline from any recognised University + 5 years of full-time work experience after graduation.

Duration:

15 Months

Specialization in:

₹55,000 per semester (2 semesters) Payable at the beginning of every semester.*

Programme Educational Objectives

Foster ethical leadership and management competencies leading to resilience and community engagement.

Develop a human centric culture focusing on continuous learning, entrepreneurship, and professional development.

Equip with the skills and technological acumen necessary for innovation and capitalizing on sustainable business opportunities.

Facilitate the development of analytical skills for evidence-based decision-making.

Pedagogy & Assessment

Assessment

Assessments comprise of assignments, examinations, and project work.

  • Flexibility in creating personalized assessment schedule based on self-learning pace.
  • Assignments and End Term Examinations (ETE) are Multiple Choice Questions (MCQs).

Learn, Engage, Apply & Develop

LEAD is IMT CDL's Unique Learning Methodology

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Curriculum

  • Two semesters and a Project Term
  • Fifty-Six (56) credits
  • Focus Areas – Business Analytics & Data Science; Finance & Investing; Operations & Project Management; Human Resources & Talent Management; Marketing & Sales; and Strategy & Cross Functional Integration
  • Four types of courses – Foundation, Core, Elective courses, and Project
  • Career development workshops on Skill Enhancement and Value Addition
  • Industry visits
  • Guest lectures
  • Outstation study tour
  • Develops critical thinking, and decision-making skills.
Foundation Courses
Course Name Credits
1. Basics of Accounting Non Credit
2. Basics of Communication Non Credit
3. Basics of Management Non Credit
4. Basics of Business Statistics Non Credit
Campus Workshops (Optional) #
Workshop Title Mode Credits
1. Emotional Intelligence Offline Non Credit
2. Innovation & Design Thinking Offline Non Credit
# Certificate of participation will be awarded.
Semester – I
Core Courses
Course Name Credits
1. Principles of Economics 4
2. Management Accounting 4
3. Marketing Management 4
4. Business Statistics 4
5. Strategic Management 4
6. Creating and Leading Entrepreneurial Organisations 4
Semester – II
Core Courses
Course Name Credits
1. Financial Management 4
2. Organisational Behaviour 4
3. Operations and Supply Chain Management 4
Elective Courses
4. Elective – I 4
5. Elective – II 4
6. Elective – III 4
7. Elective – IV 4
 
Project Term (3 Months)
Project */Experiential Course in Entrepreneurship

The project bridges academic concepts from the program with real-world managerial challenges, allowing students to apply their theoretical knowledge in their specialized domains. Students conduct an in-depth examination of a specific organization or business area, utilizing their academic skills. Guided by an industry mentor, they plan and execute the project, applying conceptual knowledge in a practical context and presenting their findings in a comprehensive report.

* In lieu of Project, student can opt an additional elective course.

Total Programme Credits: 56

Note: The diploma will be awarded in the chosen specialisation.

Focus Area
Marketing & Sales
Specialisation – Marketing
# Course Name
1. Digital Marketing
2. Retail Management
3. Marketing of Services
4. Consumer Behaviour
5. Sales and Distribution Management
6. Integrated Marketing Communications
7. Marketing Research
8. Strategic Marketing
9. Notified MOOC

These workshops aim to enhance practical skills by providing hands-on-training for building competency of the learners. Students can opt for the masterclass / workshops on topics specified below. These workshops are non-credit in nature. Certificate of participation will be awarded to all attendees.

Workshops Offered
  • ExcelLerate: Mastering Business Insights with Excel.
  • TalkMastery: Unleashing Managerial Communication Brilliance.
  • IntelliGen: Merging intelligence with generation to highlight the enhanced cognitive abilities of this AI era.
  • Data Visualization and Model building.
  • Data Analysis Software – Python / R / Jamovi.
  • Negotiation Skills

These courses are designed to develop capacities that promote psycho-social well-being and sound ethical grounding. Students can opt for the masterclass / workshops on topics specified below. These courses are non-credit in nature. Certificate of participation will be awarded to all attendees.

Courses/Workshops Offered
  • Universal Human Values
  • CyberSafe: Strengthening Your Digital Defences
  • Communicate & Conquer: Managerial Magic Unleashed.
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Programme Fee

Programme Fee (Two Semesters)

INR 1,10,000

*Exam, Project & Alumni Portal Registration Fee is additional

SEMESTER Wise

INR 55,000

Mode of Payment

All digital modes of payment are accepted.

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Who can Apply

Graduates with Experience:

Graduates with more than five years of professional experience.

Career Climbers:

Ambitious professionals aiming to advance their careers, switch industries, or step into leadership roles.

Career Changers:

Professionals ready to transition into business roles from other fields.

Career Changers:

Professionals ready to transition into business roles from other fields.

STEM Graduates:

Science and technology experts eager to excel in managerial roles.

Social Science Graduates:

Those with a background in social sciences, ready to add business acumen to their skillset.

Healthcare Professionals:

Medical and healthcare experts aiming to master the business side of their industry.

Hospitality Professionals:

Individuals in the hospitality sector seeking to boost their business and management expertise.

Aspiring Strategists:

Anyone eager to learn and understand cutting-edge business strategies.

Frequently Asked Questions

Yes, this is an AICTE approved programme.

As per the UGC guidelines gazette notification of MHRD dated 27.08.2018, the central government notifies that all the diplomas awarded through Open and Distance Learning mode approved by AICTE are recognized for the purpose of employment to posts and services under the central government.

15 months PGDM-Executive programme offers six specialisations:

#Focus AreaSpecialisation
1.Business Analytics & Data Science
Business Analytics
2.Finance & InvestingFinance
3.Operations & Project ManagementOperations
4.Human Resources & Talent ManagementHuman Resource
5.Marketing & SalesMarketing
6.Strategy & Cross Functional IntegrationStrategy

PGDM-Executive is meant for working professionals with minimum 5 Years of full time work experience after graduation, it is a 15 months programme. However, any graduate with or without work experience can enrol in PGDM, it is a 24 months programme.

15 months PGDM-Executive programme is offered in single specialization only.

The maximum timeframe provided to complete the programme is double the stipulated duration of the programme i.e. 30 months(2.5 years) for 15 months PGDM-Executive programme.

Multiple networking opportunities are provided to the students including the mentorship from senior alumni.

Bachelor’s Degree in any discipline from any recognised University + 5 years of full-time work experience after graduation.

Yes, provided you submit Equivalence Certificate issued by AIU (Association of Indian Universities).

Aspirants may apply online through IMT CDL website.

Yes, it’s possible.

INR 55,000/- per semester.
Exam, Project & Alumni Portal Registration Fee is additional.

Fee is payable before the start of every semester.

Fee can be paid in Online mode only.

Scholarships are applicable to 2 year PGDM Programme & 13 months PGCM programme only.

Yes, fee benefits are provided to corporate employee. This is subject to signing of MoU with IMT CDL. Please check with your HR department.
For any queries you may contact: corporate.edu@imtcdl.ac.in

This programme has total 56 credits to be earned in four semesters spread over 15 months.

Classes are conducted in both offline and online mode. Offline classes are held at the campus. Classes in online mode are conducted via Microsoft Teams.

Students are advised to attend the classes however it is not mandatory.

Recording of all the online sessions can be accessed through Learning Management System (LMS).

Assignments and End Term Examinations (ETE) are Multiple Choice Questions (MCQs).

Foundation courses are the non-credit mandatory courses to prepare learners to orient towards management education.

Core Courses are fundamental courses of management that develop the knowledge base required to acquire higher order management skills. These are credit courses that are mandatory for all students to qualify.

Elective courses develop an in-depth knowledge in the chosen specialisation – HR, Marketing, Finance, Operations, Business Analytics and Strategy. These are choice-based courses that a student can opt based on their interest area of specialisation.

Yes, you can have a one-to-one counselling session with the faculty.

Disclaimer

  • All policies, rules, regulations, fee structure, curriculum, facilities, etc. are subject to change and shall be binding on all the students.
  • Any dispute is subject to the jurisdiction of Ghaziabad court only.

Our Other AICTE Approved Programmes

Post Graduate Diploma in Management (PGDM)

Duration: 2 Years
The programme specially designed to equip students with comprehensive management knowledge, provides an intensive and challenging learning experience.
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Post Graduate Certificate in Management (PGCM)

Duration: 13 Months
The programme curriculum is designed to enhance the managerial capabilities of participants, resulting in continuous value addition at their work place.
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