Proficiency Certificate Programme in Marketing Management
Programme Overview
Due to the ever-growing job opportunities in the Marketing & Sales domain, it has always been the top choice of specialization for the students of PGDM and MBA programmes. Through this proficiency certificate programme, entry-level and mid-level professionals from different specialization areas like IT, Finance, Operations etc. get a better consumer perspective that can help them propel their career towards top level. IMT CDL has launched this proficiency certificate course to cater to the need of industry professionals who wish to upgrade their career or desire to expand the scope of their specialization by adding a marketing proficiency certificate in their profile. This programme provides the launchpad to working professionals to get acquainted and explore the core of marketing theory and practices.
Duration:
6 Months
Fee Structure:
Programme Fee: INR 27,500/-
Programme Educational Objectives
Assess and evaluate the internal and external factors to understand consumer behaviour.
Build and apply the distribution and channel concepts to develop an efficient supply chain network.
Understand the journey of a digital consumer and learn how to build a strong content marketing strategy to connect with the target audience.
Design service quality measures to build customer loyalty and evaluate the effectiveness and efficiency of customer service offerings.
Pedagogy & Assessment
Assessment
- Assessments comprise of assignments.
- Participant must take the assignment of each course.
- Assignment will consist of 30 multiple choice questions of one mark each.
Learn, Engage, Apply & Develop
LEAD is IMT CDL's Unique Learning Methodology
Curriculum
Elementary & Specialisation Courses
Elementary Course:Â Marketing Management
Specialisation courses:
- Consumer Behaviour
- Sales and Distribution Management
- Digital Marketing
- Marketing of Services
Eligibility Criteria
- Students in the final semester of PGDM/ PGDM-Executive/ PGCM at IMT CDL
- Alumni of IMT CDL
- PGDM/MBA from any AICTE/UGC approved institution
- Graduate in any discipline
- 12th + Diploma + experience of 3 years
Who can Apply ?
Graduates with or without Experience:
Whether you're fresh out of college or have years of professional experience, Proficiency Certificate Programme can fit your journey.
Career Climbers:
Ambitious professionals aiming to advance their careers, switch industries, or step into leadership roles.
Family Business Owners:
Entrepreneurs looking to acquire the skills needed to start or grow their own businesses.
Career Changers:
Professionals ready to transition into business roles from other fields.
STEM Graduates:
Science and technology experts eager to excel in managerial roles.
Social Science Graduates:
Those with a background in social sciences, ready to add business acumen to their skillset.
Healthcare Professionals:
Medical and healthcare experts aiming to master the business side of their industry.
Hospitality Professionals:
Individuals in the hospitality sector seeking to boost their business and management expertise.
Learner Experience
Disclaimer
- All policies, rules, regulations, fee structure, curriculum, facilities, etc. are subject to change and shall be binding on all the students.
- Any dispute is subject to the jurisdiction of Ghaziabad court only.
Our Other AICTE Approved Programmes
Frequently Asked Questions
Yes, this is an AICTE approved programme.
As per the UGC guidelines gazette notification of MHRD dated 27.08.2018, the central government notifies that all the diplomas awarded through Open and Distance Learning mode approved by AICTE are recognized for the purpose of employment to posts and services under the central government.
This programme offers specialization in six areas – Marketing, Finance, Human Resource, Operations, Business Analytics and Strategy. The student can also opt for Post Graduate Diploma in General Management.
PGDM-Executive is meant for working professionals with minimum 5 Years of full time work experience after graduation, it is a 15 months programme. However, any graduate with or without work experience can enrol in PGDM, it is a 24 months programme.
Students can opt for Dual Specialisation by choosing five (5) more elective courses from another specialization area. For Dual Specialisation, a student will study for one (1) additional semester and pay the applicable semester fee.
The maximum timeframe provided to complete the programme is double the stipulated duration of the programme i.e. 4 years for 2 years PGDM programme.
Multiple networking opportunities are provided to the students including the mentorship from senior alumni.
Bachelor’s Degree in any discipline from any recognized University or equivalent degree recognized by Association of Indian Universities (AIU).
Yes, provided you submit Equivalence Certificate issued by AIU (Association of Indian Universities).
Aspirants may apply online through IMT CDL website.
Yes, it’s possible.
Fee is payable before the start of every semester.
Fee can be paid in Online mode only.
Scholarships are offered to PGDM students:
• Indian Defence Forces – Serving/Retired defence personnel.
• SC/ST
• War Widows
• Divyangjan
• Merit-cum-means scholarship to the Economically Weaker Section (EWS)
Yes, fee benefits are provided to corporate employee. This is subject to signing of MoU with IMT CDL. Please check with your HR department.
For any queries you may contact: corporate.edu@imtcdl.ac.in
Classes are conducted in both offline and online mode. Offline classes are held at the campus. Classes in online mode are conducted via Microsoft Teams.
Students are advised to attend the classes however it is not mandatory.
Recording of all the online sessions can be accessed through Learning Management System (LMS).
Assignments and End Term Examinations (ETE) are MCQs.
The Foundation courses are the non-credit mandatory courses to prepare learners to orient towards management education.
Core Courses are fundamental courses of management that develop the knowledge base required to acquire higher order management skills. These are credit courses that are mandatory for all students to qualify.
Elective courses develop an in-depth knowledge in the chosen specialized domain – HR, Marketing, Finance, Operations, Business Analytics and Strategy. These are choice-based courses which a student can opt for based on their interest area of specialization.
Yes, you may have a one-to-one counselling session with prior appointment.