From : Gyan Prakash Srivastava,
PGDM(Executive)-Marketing
July 2020 Batch
Working in the retail sector offers a unique perspective on life, providing exposure to a diverse range of environments and experiences. Retail professionals must often need to be versatile and adaptable, embodying a “jack of all trades” mentality. Consider the example of a café serving coffee to customers who might be IT professionals, engineers, or doctors. In an era where customer retention is crucial, having a broad base of knowledge can help foster strong relationships with customers. The warmth and human touch that come with these interactions add beauty to these connections.
In discussions about the retail work environment, we frequently focus on work culture, work environment, and work-life balance. However, what is often overlooked is the importance of a healthy lifestyle, which is a vital source of energy. In the retail sector, especially for frontline employees, maintaining fitness and a presentable appearance is essential, but so is cultivating a healthy workspace. Discipline and dedication are not just about professional responsibilities but also about the lifestyle choices one makes.
There are many ways to build wellness, with yoga being one prominent method among many others. Adopting a healthy lifestyle is crucial for retail professionals, whose work patterns can be demanding. According to a survey by ADP Research Institute, about 76% of Indian workers indicate that stress negatively impacts work performance, with 49% expressing similar concerns about their mental health.
Managing stress and leading a balanced life is critical in the retail sector, where multiple shifts and work pressure are common. Here are some ways to lead a balanced life while working in retail:
- Regular Exercise: Incorporate physical activities such as yoga, jogging, or gym workouts into your daily routine to boost energy levels and reduce stress.
- Healthy Eating: Maintain a balanced diet rich in fruits, vegetables, and whole grains. Avoid excessive caffeine and fast food, which can lead to energy crashes and long-term health issues.
- Mindfulness and Meditation: Practices like meditation can help manage stress, improve focus, and enhance overall well-being.
- Adequate Sleep: Ensure you get sufficient rest each night. Quality sleep is vital for mental clarity and physical health.
- Time Management: Prioritize tasks and manage your time efficiently to avoid burnout. Setting realistic goals and taking regular breaks can enhance productivity.
- Social Connections: Foster positive relationships with colleagues and customers. A supportive network can provide emotional support and reduce stress levels.
- Professional Development: Engage in continuous learning and skill development. Being knowledgeable and proficient can boost confidence and job satisfaction.
Leading a healthy lifestyle while managing work in the retail sector is beneficial and essential. By adopting healthy habits and managing stress effectively, retail professionals can enhance their well-being, improve job performance, and build meaningful customer relationships. A balanced approach to life and work can lead to a more fulfilling and successful career in retail.
Profile of Writer
Gyan Prakash Srivastava is a seasoned professional. He is the General Manager at Siyaram Silks Mill Limited, where he has demonstrated over 14 years of expertise in the lifestyle retail and consumer industry. His career is distinguished by a robust background in marketing and finance, underpinned by an executive MBA in marketing from IMT CDL Ghaziabad and executive management certification from IIT Delhi, complemented by a management course from IIM Lucknow.
In his current role, Gyan Prakash Srivastava is responsible for driving strategic initiatives to enhance sales growth and market share for Manyavar. His leadership extends to overseeing comprehensive marketing and advertising campaigns, improving customer service standards, and implementing key performance indicators (KPIs) across a network of more than 40 investor partners. He has introduced real-time inventory monitoring and automated replenishment systems, optimizing inventory management and merchandising strategies.