- Programmes offered by IMT CDL are approved by AICTE.
Round table for Marketing has been scheduled on 18th March 2023 from 3:30 to 5:00 PM
be a part of the event
To celebrate International Women’s Day (8th March) IMT CDL Ghaziabad, under the aegis of its Innovation Cell hosted a Virtual Panel discussion on 12th March [Sunday] between 4:15 to 5:15 pm.
the event was successfully conducted.
Roundtable Discussion
AT IMT CDL Campus
date
18 march, 2023 (saturday)
time
03:30 pm - 05:00 pm
Mode
Live Broadcast
Introduction
Discussion Topics
Introduction
The Indian market is dominated by the young population, with Millennials and Gen Z together accounting for a significant portion of the consumer base. The buying behavior of these generations is unique and driven by various factors such as technological advancements, social media, and the influence of their peers. Understanding their buying behavior is crucial for businesses to create effective marketing strategies that cater to their needs and preferences.
Discussion Topics
The panel discussion will cover various topics related to the buying behavior of Millennials and Gen Z, such as:
- Understanding the lifestyle dimensions and attributes that drive the purchasing decisions of Millennials and Gen Z.
- Exploring the role of social media and technology in shaping their preferences and behavior.
- Analyzing the impact of peer influence, brand loyalty, and aspirational value on their buying behavior.
- Identifying the key factors that influence their purchasing decisions, such as price, quality, and brand perception.
- Discussing the best practices for marketers to engage with Millennials and Gen Z, such as influencer marketing, experiential marketing, and personalized advertising.
speakers
Host & Moderator
Dr. Vivek Singh Tomar
Area Chair: Marketing & Strategy, IMT CDL
Area Chair: Marketing & Strategy, IMT CDL
Dr. Tomar is a highly qualified professional with a PhD in Management, an MBA in Marketing, a PGDCA, and a BSc (Hons.) in Computer Science. He has over 23 years of experience in teaching MBA and PGDM students, with a focus on Marketing Management, Consumer Behaviour, Marketing Research, Data Analysis for Marketing Decisions, Strategic Management, and Retail Management. He has also authored several research papers and has trained various government and private organizations. Dr. Tomar has a strong international teaching background and is UGC NET qualified in Management.
Mr. Aditya Kumar
Director-Digital Business , Growth Jockey
Director-Digital Business , Growth Jockey
Aditya Kumar specializes in assisting businesses in aligning their marketing objectives with their brand strategy to establish meaningful connections with their target audience. His focus on developing and enhancing marketing strategies has helped many businesses achieve their sales goals. Aditya also offers tailored digital solutions to help businesses create a complete digital portfolio. With a wealth of experience in strategizing and executing successful marketing campaigns for diverse businesses, Aditya is well-equipped to deliver effective marketing solutions
Ms. Ravesha Bakshi
Business Lead Marketing Centre of Excellence/Senior Marketing Manager – Hitachi Vantara
Business Lead Marketing Centre of Excellence/Senior Marketing Manager – Hitachi Vantara
Ms. Ravesha Bakshi is an experienced full stack marketer with 19 years of marketing experience in both corporate and agency settings. She has expertise in B2B, B2C, and B2S marketing and has successfully driven global marketing programs and portfolios. She holds a Master's degree in Business Economics and Business Administration, and is a technology enthusiast with a keen interest in futuristic marketing, social innovation, and emerging megatrends. Ms. Bakshi is an alumnus of IMTCDL and is an active member of the Diversity Equity and Inclusion council, advocating for DEI initiatives.
register now
Registration date is over now.
speakers
Mr. Sujoy Gupta
Manager (Pre-Sales) - Digital Business Services- HCL Technologies Ltd.
Manager (Pre-Sales) - Digital Business Services- HCL Technologies Ltd.
Mr. Sujoy Gupta is Management professional with experience in project/program and operations management. Proven success in business development, strategic planning, consulting, and process improvement. Managing the sales bid process by responding to RFXs, Due Diligence, Bid Defence, BAFO. An active social worker associated with HCL Foundation projects (for upgrading the status of underprivileged children through education and making them self-reliant and confident).
Ms. Reena Jha
Sr. Marketing Manager – Reliance Jio
Sr. Marketing Manager – Reliance Jio
Ms. Reena Jha is an accomplished digital marketer with over 11 years of diverse experience across a range of industries including Jobs & Career, Edtech, Real Estate, and OTT. She holds a PGDM in Marketing from IMT CDL Ghaziabad and has worked with some of India's most prominent brands such as Naukri.com and 99acres.com. Currently, Reena serves as a Senior Manager of Digital Marketing at Reliance Jio, where she continues to excel in her field.
Mr. Saket Anand
Regional Manager North India , Construction Specialities International India Pvt. Ltd.
Regional Manager North India , Construction Specialities International India Pvt. Ltd.
Mr. Saket Anand is actively involved in addressing the challenges of expansion joint covers, regulating airflow through buildings by offering louver solutions, and ensuring a clean and secure environment within buildings by recommending entrance mats. His focus is on providing practical solutions to enhance building infrastructure and safety.
HOSTED BY
Dr Vivek Singh Tomar
Area Chair: Marketing
Area Chair: Marketing